Global Spay Neuter Campaign

Media - an important role in your campaign

Gaining support of media is essential to the success of your campaign.
It will not only bring about public awareness, it will also bring awareness to your rescue/cause or organization, complimenting the importance of animals in need and the services you offer.

Through media, you can express the stats and facts required to draw public attention to the cause and enhance the reality of high numbers of animals in animal control facilities and rescues in your area/state/province/country.

Doing a Google search on your local Rescues/Animal Control Facility/SPCA's and Humane Society's in your area, will give you an immediate tally of just how many homeless animals are being housed in your area. Just visit their lost or adoption pages and do a count - hold onto your chairs! Realize of course that this count will change (not by much) so give them a bookmark to check back and get yourself a rough estimate. Know your Area Numbers before talking to media and give them something to think about.

These stats are important to present to Media and helps you get the attention you need to bring awareness to the cause.

Media Help

Google: to research your local area shelters for an immediate number count of animals that are homeless and temporarily housed
Understanding Social Media: an article with the basics to social media importance.
Matching Writers with Articlesa website that matches thousands of journalists with sources for their stories.
Animal Legal Defense Fund:  tools you need to effectively communicate with law enforcement and legislators 
PUBLIC SPEAKING:
Presentation Tips: get ready to talk to people or government reps
- many topics to help prepare you